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Online marketing guides for small businesses

Plain-language guides to planning, launching and measuring online ads for a small business.

Small business marketing Oct 14, 2026 5 min read

Online advertising for small businesses: where to start

You don't need a marketing department to run your first online ads. You need a clear goal, one channel, a small budget with a hard limit and a way to tell whether it worked. Here is a starting plan.

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Small business marketing Oct 14, 2026 5 min read

Writing your first ad: a plain-language checklist

Your first ad doesn't need clever wordplay. It needs to speak to one kind of customer, say one useful thing and tell them what to do next. This checklist walks through every line.

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Put the advice into practice

Give each campaign or client its own prepaid card and keep every budget inside its limit.

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